On the Scene Publication

Australian Broadcasting Corporation

Project Requirements
To design & produce master artwork for a catalogue.
Communication Objective/ Background
To re-design an exhaustive catalogue of Australian Children's programs, primarily for overseas sales purposes & presentation at expos & conferences. A fresh, new look was adopted that would work with more serious content also, by variating the colour scheme. Content was divided into key titles such as The Wiggles, Dorothy the Dinosaur, Bindi the Jungle girl & older titles which regained new found interest after the catalogue launch.